The AI Engine of African Agriculture

Built by agronomists. Trusted by farmers. Backed by data. This is what agricultural transformation looks like.

1

yield increase

100

farm plots advised

5

lower cost

iSDA exists to transform smallholder farming – using science, data and partnerships to deliver high-quality advice at massive scale and low cost. At the centre of this is Virtual Agronomist, our AI-powered platform that delivers customised, plot-level guidance to farmers via WhatsApp – already used by over 250,000 farmers across seven African countries. Here, we set out how we’ll achieve impact at scale – reaching millions of farmers, transforming national extension systems and unlocking a future of sustainable farming for all.

What We Stand For

The AI Engine of African Agriculture. We’re building the AI engine powering a resilient African agriculture – one that’s open, evidence-led and farmer-first.

Beyond Harvests. Our work doesn’t stop at yield increases – we focus on long-term resilience, farmer income, soil health and system-wide transformation.

Being Open Is in Our DNA. We believe the future of advisory should be open. That’s why our science, insights and platform tools are all designed for transparency, reusability and shared progress.

Our Impact in Year One

From Pilot to Powerhouse: 250,000 Farmers in One Year

Since launching in March 2024, Virtual Agronomist has delivered personalised, AI-supported advice to over 250,000 farmers across 7 countries. Behind this growth is a simple idea: make expert agronomic advice radically accessible - via a phone farmers already own, in the language they actually speak.

"I used to harvest 5,000 kilos at most. But once Virtual Agronomist came, this has gone up to 12,000 kilos."

- Samuel Kipkemoi Koech, Fort Ternan, Kericho Kenya

See Virtual Agronomist in Action

1

sorghum yield

1

maize increase

1

uptake in Kericho, Kenya

1

per farmer cost (vs $20-100 for traditional extension)

Our Vision

10 Million Farmers. One Powerful Platform.

By 2030, we aim to reach over 10 million African farmers with AI-supported, scientifically sound, farm-specific advice. But this is about more than scale - it’s about systems transformation.

This means:

  • Moving from one-size-fits-all extension to farm-level precision.
  • Replacing one-off field visits with real-time, season-long advice.
  • Shifting advisory from expensive and reactive, to open, adaptive and radically low-cost.
  • We’re proving a new model for agricultural extension that’s 10× more scalable, 10× cheaper, and actually used by the farmers it’s built for. It’s digital infrastructure for African food systems - and it works.

Our 2030 target

10M farmers

For everyone

60+ crops

All African countries

Built by Scientists. Proven on the Farm.

AI Meets Agronomy: Advice You Can Trust

Virtual Agronomist is underpinned by the most detailed soil and crop models in Africa, combining:

  • iSDASoil’s high-resolution maps
  • Nutrient recommendation engines tailored to specific plots
  • AI-driven diagnosis of pests, planting windows, and practices
  • Real-world validation via trials and farmer data

It’s science-led, not tech-for-tech’s-sake. Every recommendation is backed by data and evidence — and continuously improves with every farmer interaction.

Smart, Inclusive Scaling: From Maize to Coffee

Not All Farmers Grow the Same - So We Don’t Treat Them the Same.

Virtual Agronomist is designed around two core farmer realities:

  • Staple crop farmers need support to break cycles of low fertility and food insecurity.
  • Cash crop farmers need precision tools to maximise profit and quality.
  • Virtual Agronomist tailors its offering:
    • Free, resilience-first advice for staple crops like maize and sorghum
    • Premium or bundled features for commercial crops like tea, coffee and cocoa
    • Models that cross-subsidise advisory, ensuring access doesn’t depend on income

This dual strategy helps us deliver both inclusive growth and financial sustainability - faster. Download Full Strategy PDF

Open by Design

Not Just a Tool - A Platform for Innovation

At iSDA we’re not just building tools, we’re building platforms for others to build on. Our “T-shaped” strategy means going deep where we lead (agronomic AI), and wide where others innovate:

  • Open APIs for nutrient recommendations, pest diagnosis, chatbot logic
  • Public access to iSDAsoil maps and crop image libraries
  • Developer-friendly documentation and sandbox environments
  • Data-sharing partnerships

This is agricultural infrastructure - not intellectual property. We want governments, NGOs, and startups to build with us, not compete with us.

Building Climate Resilience

Farming for 2030, Not 1990

Climate change is no longer a risk - it’s a reality. Virtual Agronomist is designed to help farmers adapt now, not after disaster strikes.

How?

  • Hyperlocal planting and fertiliser timing
  • Drought mitigation tips delivered in real time
  • Long-term soil health advice that builds resilience season by season
  • Adaptable AI models that learn as climate patterns shift

We’re not just helping farmers survive the climate crisis. We’re helping them outsmart it.

Built on Partnerships

Our Growth Engine Is Collaboration

From governments to agribusinesses to NGOs, we scale through collaboration. That’s how we’re going to reach millions - and build something that lasts.

Invest in the Future of Advisory

One of the Highest ROI Bets in Agriculture

At just ~$1 per farmer per year, Virtual Agronomist is one of the most cost-effective ways to boost yields, incomes and climate resilience. We’re ready to scale. With your support, we will.

Let's reach 10 million farmers together.

Our strategy to reach millions of farmers with effective, affordable and scalable advice is just the beginning. Download it, share your thoughts and join the conversation.